ID80
Designing a decision environment from first principles.
BEHAVIOURAL DESIGN · BRAND · UX/UI · AI-ASSISTED BUILD
I created ID80 as the product environment behind Think:Parachute, designing how people contribute, work through ideas and turn a session into decisions they can carry forward.
My work spans the product concept, brand identity, interaction design and interface, alongside directing and verifying an AI-assisted build.
STATUS: WORKING PRODUCT · ONGOING DEVELOPMENT AND TESTING
Three coordinated experiences: the host guides the session while participants contribute and respond through desktop or mobile.
WORKSHOPS HAVE AN INTERFACE.
It includes who speaks first, when an idea becomes visible, how a group evaluates it and what survives after everyone leaves.
Those decisions shape participation as much as the questions being asked. In a conventional workshop, much of that responsibility sits with the facilitator.
I wanted to make the interaction itself more deliberate: give people space to think independently, make the current task clear and connect the discussion to a useful record of what happens next.
ID80 grew from that ambition.
THE IDEA CAME BEFORE THE BUILD.
ID80 began several years before its current implementation. The experience I wanted depended on capabilities that the available technology could not yet support reliably.
I shelved the product and built NSQ (a 'No Silly Question' skills academy) while continuing to develop the thinking behind it. When the tooling became capable enough, I returned to ID80.
The original intent remained: support the movement from individual thinking to a shared decision.
Returning to the product gave me the opportunity to reconsider how that intent should work across a live, connected experience.
An early ID80 artefact alongside the current product: the underlying idea continued while the implementation evolved.
ONE PRODUCT, DIFFERENT RESPONSIBILITIES.
The host and participant need different things from the same session.
The host needs to understand its state and guide what happens next. Participants need a clear task, an understandable way to respond and a sense of where they are in the process.
I designed the brand and interface as a connected system: restrained surfaces, deliberate typography and a limited accent colour. Changes between working screens and transition screens give the session a visible rhythm.
Think provides the service identity; ID80 gives that service its product environment.
Caption beneath the image:
ID80’s visual system connects its identity with the hierarchy, controls and states of the working interface.
DESIGNING THE MOVEMENT TOWARDS A DECISION.
A selected sequence from the product: individual contribution, organisation, evaluation, decision and playback.
The interaction gives individual thinking space before the group begins interpreting it. Separate stages make it clear when people are contributing, reviewing possibilities or deciding what to do.
AI assistance sits within that process. It can propose material for review, while the human host controls consequential changes. The design principle is straightforward: AI proposes; people retain authority.
The participant experience focuses on the task at hand, while the host has the controls needed to guide the session. The strip shows the visible experience without exposing the proprietary logic underneath it.
BUILDING IT MADE THE DETAILS MATTER.
I used AI-assisted development to translate the product design into a working system, coordinating specification, implementation and verification. I owned the design decisions and assessed whether the resulting behaviour matched the intended experience.
Using the product exposed details that were easy to miss in a specification. One input interaction relied on the Enter key, leaving touch users without a clear way to submit. Adding a visible send action made that interaction usable on touch devices.
The Story Deck provides the other end of the experience: a tangible output drawn from the session record, giving the work a life beyond the live interface.
FROM PRODUCT INTENT TO WORKING EXPERIENCE
3 SURFACES
Host, participant desktop and participant mobile.
HUMAN CONTROL
Consequential changes remain subject to human review.
STORY DECK
A usable output from the session record.
WORKING BUILD
Implemented through AI-assisted development.
These describe the product and its design approach. Development and testing continue; improvements in group decision quality have not yet been established.
WHAT I'D CARRY FORWARD
Designing ID80 has required decisions at several scales: the purpose of the session, the responsibilities of each person and the small interaction that lets someone submit an idea from their phone.
AI-assisted development shortened the distance between a design decision and something I could use. It also made verification an essential part of my role. A feature could exist and still behave differently from what the experience required.
I’d carry that discipline forward: make the intended behaviour explicit, inspect it in use and treat the output as part of the experience.
The next test is how well that experience supports real groups, including the effort it asks of the host.